"We weren't going for the bombastic. Even the promotions themselves are not overhyped in the way that sometimes promotions can be. Everything is sort of notched up a degree in the classy area."
--Brett Dicker, Buena Vista Pictures executive VP of marketing discusses the subtle, low key advertising campaign currently underway for the new Narnia film.
Subscribe to:
Post Comments (Atom)
-
"The Kingdom of Norway is a free, independent, indivisible and inalienable Realm. Its form of government is a limited and hereditary mo...
-
With the upcoming demise of delicious bookmarks, I found myself in the process of looking about for a new place to stash all of my weblinks.... -
Here's a new layout - the ad straddles the bottom of two pages. And notice the compare and contrast thing in the two sides: It occurs t...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.