Buying the New Yorker 1976 - page 18 and 19

Something that it has taken eighteen pages to make notice of is that 1976 was America's Bicentennial. Thus the tepid little attempt to get car buyers to want to "Rediscover America."



The thing that I find appealing is the shear magnitude of the comparison charts. Today, no advertising agency would even gamble that the typical American car purchaser would be capable of adding and subtracting, much less navigating around all these tables.

Of course these tables are horrifically odd anyway - the spark plugs need to be replaced half as often as those on a Datsun. If somebody ever really bought their car based on comparative spark plug maintenance, please let me know you exist.