It's Blue! Azure! Cerulean!

One of Alfred Hitchcock's favorite pranks was inviting people over for an amazing gourmet meal and then watching their reactions when they discovered that he had dyed all of the food blue. Although the food coloring was tasteless and oderless, nobody (at least the story goes) would touch the blue food.

A Japanese company has taken this idea and turned it into a diet aid. Just dye your rice blue! Then you won't eat too much!



I don't think that this will be viable in the long term, because the reason it works as a prank is that nobody is used to blue food. If you see it every day, then you will be used to it, and it will slowly become palatable.

The next level will be to get the struggling petrol industry involved. Just pour gasoline over your rice! Then you won't eat too much!