Thursday, May 18, 2006

Buying the New Yorker 1996 - page 23

One of the things that surprised me about the 2006 version of this trip was that there was only one ad for liquor.

So here's Macallan Scotch.

I like this weird tasting that they are crowing about. First off it was "conducted by the Sunday Times." Now, in a magazine that is focused on New York, that infers the New York Times. But this is a UK product, so perhaps the London Times? They don't say. It could be the Bryan (Ohio) Times. Or perhaps the Twin Falls (Idaho) Times-News.

I particularly like how even though they seem to have whomped the competition with their "Excellence Quotient" they need to hike the numbers to 100% by telling us that the color of the whiskey is worth a score of 6.22%.

Let's suppose that the runner up (which scored 62.8%) was soooooo beautiful that it scored 37.3%. In your mathematically tenuous face, Macallan.

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