The second hit I got on that search was this article.
It turns out that the hip field in the pillow business is catering to the power napping movement. And towards the end of the article look who pops up:
Today, there are napping Web sites and napping books, such as William Anthony's "The Art of Napping," a serio-comic exegesis of the all-too-human pastime. The Weehawken, N.J.-based Company Store, which specializes in pillow manufacturing, recently started offering an "Executive Napping Kit." For $89.99, you get a down-filled travel pillow (synthetic down for the allergic) and pillow case in six designer colors, a black nylon and canvas attache in which to store your pillow, and a copy of Anthony's book. They call their specialty headrest "the Productivity Pillow."Move sixteen tons and what do you get? A coincidence!
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