And it's a damn good thing they forgot the coffee. If everyone in the passenger section had a piping hot Styrofoam cup of joe when the plane pulled a maneuver like that, it would be ugly.
On to the historical:
The National Federation of Coffee Growers of Colombia, founded in 1927 , is an independent Non-for-profit organization for the collective of over 560.000 coffee growers of Colombia. Within Colombia, the Federation provides a network of agricultural expertise and quality control to insure the highest standards for Colombian Coffee. Around the world, Federation offices work with appropriate trade and media channels within each country to promote the consumption of Colombian Coffee.I pulled that quote from juanvaldez.com
Here is the page on juanvaldez.com that you can go to to see television ads that are contemporaneous to this print ad.
And on to 1976!
Oh, the 2nd degree burns! Oh, the lawsuits! Oh, the humanity! You are right - a true disaster was averted. We can only hope that not too many people opted for tea as their pre-meal beverage :).
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