At first I thought that it was just a picture a a Saab tooling down the highway, and the cars in the other lanes were blurry because they were going a different rate of speed. Nope. From the text we see that the car in front is actually stopped and the Saab is using its superior brakes to keep from a potentially fatal accident. This explains the demure little cloud of rubber under the rear tires. The one-handed steering wheel grip of the driver is another matter (which is why it took a moment to figure the picture out). That is not how someone generally holds the wheel when they are trying not to rear end someone on a freeway.
I suppose that showing this amount of danger while trying not to be too terribly alarming shows a certain amount of class: the same pitch could have gone something like "If this was a Chevy Nova, this guy would have to be hosed off the blacktop by now."
And shifting gears for a second (to coin a phrase): Heavens, weren't those old Saabs distinctive! They were always somehow comforting to see zipping down the road. Particularly when they weren't about to crash into something.
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