Tuesday, February 28, 2006

Buying the New Yorker - Back Cover

We end our adventure with a vodka ad. Finlandia Vodka, you will be amazed to learn, is from Finland. It is made from what they call "glacial spring water," which I thought was odd because, to my mind, it can only be from one or another.

Here's the scoop: The spring is under the glacier, so the glacier filters the spring water. In fact, it is so freaking pure that if you were try to filter it, you would actually make it less pure. They say.

The website offers tons of suggestions for things you can to with this frighteningly pure vodka: Make a vodka martini. Pour it on an ice sculpture. Show it to your pet elk.

Or just have a glass straight up and celebrate the end of this magnificent thought experiment.

Finlandia Vodka (750ml) - $48.00

Final total - $85,085.43

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