Buying the New Yorker - IFC and page 1

A two page Chevron ad, specifically their Will You Join Us campaign, which seems to want to alert consumers to their over-consumption of gas.

When you open the site a little ticker starts up showing the amount of gasoline consumed during the span of your visit, and you have the opportunity to register and join in the discussion.

I haven't done this.

A gallon of gas in my area on average - $2.39

Running total - $6.38