Thursday, June 12, 2008

"Porn For Rock Nerds"

Idolator reviews the latest issue of Mojo Magazine. There is nothing that I disagree with.
But Mojo wasn't just an enterprise based on challenging Rolling Stone for the title of "magazine that puts the Beatles on the cover for the most cynical, flimsiest of reasons whenever it needs a circulation boost or is otherwise short on ideas" (9 times since 1993, tied with Pink Floyd and not counting issues devoted to post-Fab careers). AP certainly had no problem whatsoever slapping down eight bucks a month for a magazine that, for no apparent reason other than it would probably be interesting to rock nerds, put out a Krautrock issue in 1997, the same year that brought a pre-Volkswagen campaign Nick Drake cover feature. Or would publish career retrospectives of AP's beloved Todd Rundgren and Roxy Music. AP could forgive the mag's fascination with Gomez, an English band that wished desperately to turn into Ry Cooder circa 1969.

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