We were having a happy rewatch of the DVD of Sullivan's Travels and decided to go through the extras.
Nestled in the middle was a radio interview with Preston Sturges about the state of the film industry. Asked why Hollywood was having a horrible financial crisis and how to reverse it, Sturges responded that the biggest problem with the moviegoing experience is that the audience is treated poorly for the amount of money that they have to shell out for tickets - either lower ticket prices or make the experience more pleasant (if not both), and the audiences will return.
This interview was done in 1951.
Oh, and I'd like to take a moment to thank Sullivan's Travels for something else:
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