"Pringles, the popular snack food in a tube, are not potato crisps, a High Court judge has ruled."
Turns out that Pringles are only 42% potato! So what are they?
"Pringles are more like a cake or a biscuit, it claimed, because they are manufactured from dough."
The Pringles folks are happy with this because now there is no VAT. They're cheaper to sell, and cheaper to buy. On the other hand, I'm not sure if celebrating the redefinition of the snack as a weird potato flavored franken-cookie is really going to help sales at all.
Added bonus: "It also argued that potato crisps - unlike Pringles - . . . were not packaged in tubes." Well, not anymore at least.
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