Monday, July 31, 2006

Buying the New Yorker 1996 - Back cover

This ad gets some points for the creative asterisks. The first one is placed at the end of the sentence, so you would think that they were clarifying their definition of a perpetual motion machine to show how the Camry "is probably as close as anyone has ever come to building" one. Nope, it's clarifying the proof that there are "over two million [Camrys] on the road." I'm no advertising guy, but I would think that the asterisk should be put after the word "road."

The other one just tells us that the "Best Car Built in America" award was from three years earlier and "most Camrys are built in America." And on that definitive note, we put 1996 in our rearview mirror.

Next up, 1986.

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